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Script your Life

Every fortnightly issue takes a founder communication situation β€” submitted by a reader β€” and breaks it down through three lenses: the social script, the inner script, and what to actually say. Plus a pop culture parallel you probably didn't see coming.

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πŸ”‘πŸ—οΈπŸ”‘ Carte Blanche? For Real? πŸ”

Hello Friends, MAY THE 4TH BE WITH YOU. Have you ever been handed the keys to a car - then told the engine is off limits? Today's issue is about a key employee being asked by a founder to take the lead on a big project but given no authority, no clear brief and no clear project goal. If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation: Lisa is the Head of Customer Management at a 20-person startup. She was hired specifically because the...

Hello Friends, Have you ever walked away from an interaction with someone who felt incredibly important, only to realize an hour later that they didn't actually say anything of substance? Lately, I’ve been rewatching the Hulu series The Dropout, which charts the spectacular rise and criminal fall of Elizabeth Holmes and Theranos. It’s a chilling reminder of how easily usually wise people can be taken in by people who project an image of credibility and societal clout. It's funny how we give...

Hello Friends, Justice for Baldoni has been on my mind since early April. The lawsuit that started in December 2024 is finally getting some meaningful action this April 2026. Back in mid-2025, I remember going hard on the assault bike in an exercise class fueled by the injustice I felt for Justin Baldoni. The good news for Baldoni is that 10 out of 13 claims have been dismissed and they'll meet in court to settle the rest. Source: Javier Mateo, BACKGRID Blake Lively's extremely wordy PGA tag...

Hello Friends, Taking pride in what you do is a wonderful feeling. When it becomes the thing you identify with, there may be ego-related complications. Today's issue is about a business owner who has the best systems and processes but can't seem to get her employee to follow them to a T. Thank you to Reader K for suggesting I include photos in the newsletter. :) If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation: Lin is an organized...

Hello Friends, Have you ever tried to explain your expertise to someone with little to no background in your field? How did you find it? In today's issue, we talk about how communications between technical and non-technical co-founders can be tricky and hard to navigate. If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation: Igor is a computer programmer and co-founder of a startup fitness app. His co-founder, Melissa is non-technical and...

Hello Friends, Welcome to March. February was a Lunar focused month. The Lunar New Year celebrations and the start of Ramadan fasting. It was a blend of higher social interaction and solitary introspection. There are people who look forward to gatherings and thrive in them. There are also those that dread and avoid them. As a Founder, it's easy to remain in build / focus mode and make it the default. It may be hard to see value in mingling, socializing and dare I say the word - networking,...

Hello Friends, Do you identify as a diplomat or a nonchalant person? If so, when an annoying behavior presents itself, you may not care enough to take issue with it and so you leave happily unaffected. And if you do care, you may be able to call it out and neutralize it. What if the behavior happens in an environment that requires your attention and care - for example in a workplace setting? It might not be as easy to turn a blind eye and even the best of diplomats might not be able to deal...

Hello Friends, The December holiday haze has led me towards an actual haze fuelled home organization spree. As I declutter and reorganise, I thought about how my job would be so much easier if I had been more thoughtful in my initial housekeeping. For example, if I had considered my daily needs more, I wouldn't have packed away 2 portable fans deep in the recesses of a cabinet, only to forget about them and purchase new ones. Today's issue falls within the same theme of the benefits of future...

Hello Friends, Happy Mid-January! Script Your Life is now a fortnightly newsletter, so you'll receive the Analysis of 2 Founder Communication Issues a month. If you find this useful, please forward it on. Thank you! Have you ever met someone you admired and then went away... sorely disappointed? This issue addresses just that. "Never meet your heroes, you'll only be disappointed." - Marcel Proust, French Novelist If you want your issue to be considered for an upcoming Newsletter, just fill...

Hello Friends, Happy 2026! Let's kick off the new year with confidence by confronting the things that are holding us back. If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation: John has been providing free advice to a small company which has trouble achieving profitability due to a lack of business operational know-how. His advice has been insightful and his approach hands-on. The CEO of the company, Michael has expressed interest in...