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Hello Friends, MAY THE 4TH BE WITH YOU. Have you ever been handed the keys to a car - then told the engine is off limits? Today's issue is about a key employee being asked by a founder to take the lead on a big project but given no authority, no clear brief and no clear project goal. If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation:Lisa is the Head of Customer Management at a 20-person startup. She was hired specifically because the founder, Will, knew things needed to change. The customer retention has been poor with many customers being first-time and one-time buyers. Will gave Lisa a clear mandate: review the customer acquisition strategy and overhaul the entire customer experience journey. Full ownership. No bureaucracy. What Lisa found in practice: every structural change she proposed was quietly redirected. Will had built the original strategy and process himself. He had opinions on every step. Meetings that should have taken 10 minutes became 60 minute deep dives into why it had always been done a certain way. A few months in, Lisa has produced a new process that is 70% Will's original, 30% her improvements - not being the hybrid is optimal but because that is the only version Will would approve. Lisa is frustrated. She needs to find a way to have a real conversation - without eroding the trust that got her the role. THE HOLLYWOOD TAKE In The Bear, Carmy returns to run his family's sandwich shop after his brother's death. He brings Michelin-star instincts into a kitchen that runs on loyalty, habit and controlled chaos. Every change Carmy tries to make threatens something someone else built - and in doing so, implies the old way wasn't good enough. His "Cousin" Richie pushes back constantly, not because he doesn't want things to improve, but because changing the process feels like erasing the person who build it. Sound familiar? "Stay the f* out of the dream weave, Carmen!" - Richie SOCIAL SCRIPT: Lisa understands that Will founded this company and has deep context on why decisions were made. She respects his experience and wants to build on it, not tear it down. In every conversation, she signals collaboration. She frames her ideas as enhancements, not replacements. She picks her battles carefully - pushing on the things she believes matter most, conceding on things she can live with. The more she concedes, the more the mandate she was hired to deliver starts to disappear. INNER SCRIPT: Lisa wonders if she misread the brief. Did Will actually want to change - or did he want someone to validate what already existed? She feels a creeping resentment that she is professional accountable for the outcomes she doesn't have the authority to drive. She also feels guilty for that resentment. Will took a chance on her. He has more skin in the game that she does. Who is she to say he's wrong? Underneath all of it: if she pushes too hard, she might be the one who ends up leaving her job. ACTUAL SCRIPT: Lisa requests a dedicated conversation - not in a project review, not at the end of a busy meeting - specifically about how they are working together on this initiative. She frames it around risk, not frustration.
This approach does something important: it shifts the conversation from Lisa vs. Will to both of them vs. the work problem. It also makes light of the dynamic that has been invisible. With that, Will can either acknowledge it or double down. Both outcomes give Lisa clearer information about what kind of position she is actually in. "The single biggest problem in communication is the illusion that it has taken place.β
β β George Bernard Shaw
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Every fortnightly issue takes a founder communication situation β submitted by a reader β and breaks it down through three lenses: the social script, the inner script, and what to actually say. Plus a pop culture parallel you probably didn't see coming.
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Hello Friends, Have you gone to the cinemas to watch The Odyssey? I haven't. All this Odyssey promotion has gotten me curious about Matt Damon - not about his fitness regime but his long career. His motivations, beliefs and values. How they steer him in the creation of a decorated IMDB page - with TV appearances and movies that showcase his range and versatility. Instead of tackling 1 scenario in this issue, we'll going to cover 1 person. Matt Damon. If you want your issue to be considered...
Hello Friends, Signing on a major client is mostly good news - bigger paycheck, consistency of revenue, increased credibility etc. The downside may be having to interface with more layers in their corporate structure. What's wrong with more layers you ask? Let's explore Eliza's situation below. If you want your issue to be considered for an upcoming Newsletter, just fill out this anonymous form. The Situation: Eliza is psyched about having a major brand commit to a big order for her...