Every fortnightly issue takes a founder communication situation — submitted by a reader — and breaks it down through three lenses: the social script, the inner script, and what to actually say. Plus a pop culture parallel you probably didn't see coming.
Scripting Life: Guilt, Work Anxiety, Attention and Health Span
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Each Newsletter will include: 3 Ideas & 1 Person who has scripted a purposeful life.
Guilt is a useless feeling. It's never enough to make you change direction--only enough to make you useless.
- Daniel Nayeri, Iranian-American Author
Our exhausting tendency to grind without relief, hour after hour, day after day, month after month, is more arbitrary than we recognize.
It’s true that many of us have bosses or clients making demands, but they don’t always dictate the details of our daily schedules – it’s often our own anxieties that play the role of the fiercest taskmaster.
- Cal Newport, Slow Productivity
I don't know about you but I think I might be addicted to Instagram. In between tasks, I find myself reaching out for the phone to scroll aimlessly. Here are some tips to increase your attention span.
Dr. Peter Attia, the Medical Doctor who amplified his reach (by breaking out of the usual mould) If you've recently heard of the word, "health span" mixed in with longevity talk, it's thanks to Dr. Peter Attia. The Oxford Dictionary defines HEALTH SPAN as the part of a person’s life during which they are generally in good health. After Dr. Peter Attia graduated from Stanford University School of Medicine, he trained at the Johns Hopkins Hospital in general surgery. He subsequently dropped out of his medical residency program to join consulting firm, McKinsey & Company. He followed his passion and created companies focused on preventative medicine education. Today, in addition to Doctor, you can call him a podcaster, author and entrepreneur.
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Script your Life
Every fortnightly issue takes a founder communication situation — submitted by a reader — and breaks it down through three lenses: the social script, the inner script, and what to actually say. Plus a pop culture parallel you probably didn't see coming.
Hello Friends, Have you ever walked away from an interaction with someone who felt incredibly important, only to realize an hour later that they didn't actually say anything of substance? Lately, I’ve been rewatching the Hulu series The Dropout, which charts the spectacular rise and criminal fall of Elizabeth Holmes and Theranos. It’s a chilling reminder of how easily usually wise people can be taken in by people who project an image of credibility and societal clout. It's funny how we give...
Hello Friends, MAY THE 4TH BE WITH YOU. Have you ever been handed the keys to a car - then told the engine is off limits? Today's issue is about a key employee being asked by a founder to take the lead on a big project but given no authority, no clear brief and no clear project goal. If you want your issue to be considered for an upcoming Newsletter, just fill out this form. The Situation: Lisa is the Head of Customer Management at a 20-person startup. She was hired specifically because the...
Hello Friends, Justice for Baldoni has been on my mind since early April. The lawsuit that started in December 2024 is finally getting some meaningful action this April 2026. Back in mid-2025, I remember going hard on the assault bike in an exercise class fueled by the injustice I felt for Justin Baldoni. The good news for Baldoni is that 10 out of 13 claims have been dismissed and they'll meet in court to settle the rest. Source: Javier Mateo, BACKGRID Blake Lively's extremely wordy PGA tag...